Military Discount Report

Of the 76 brands we could fully check against their own pages, 51 include all veterans, 17 include only some, and 8 do not include veterans. Of the brands that leave veterans out, 6 have no military discount at all.

"Only some veterans" means the brand sets a condition beyond having served: a set time after separation (5 brands), retirees only, a disability rating, or certain locations. Each brand page says which.

Brands whose pages do not state a policy are not counted as a yes or a no. The brands are the most searched for military discounts, not a random sample of retailers.

Checked on October 2, 2026

Brands checked

76

Include all veterans

51 of 76 (67 percent)

Include only some veterans

17 of 76 (22 percent)

Do not include veterans

8 of 76 (11 percent)

Limit veterans by time since separation

5 of 76 (7 percent)

Median published percentage

10 percent

Use ID.me

31 of 70 (44 percent)

Use SheerID

12 of 70 (17 percent)

Publish a cap on savings or purchases

20 of 70 (29 percent)

Have no military discount

6 of 76 (8 percent)

Only 28 of the 70 brands with an offer state a single percentage. The median uses only those percentages; variable prices and flat-dollar offers are excluded. Verifier and cap figures cover the 70 brands with a current, limited or seasonal offer, and a brand may use more than one verifier. Caps count published limits on savings or purchases, not how often a code can be used.