Ariat military and veteran discount

Ariat gives active duty, Reserve, veteran and retired U.S. military members 10 percent off Ariat.com orders after SheerID verification through an Ariat Insider account, and honors the discount in Ariat brand stores. It excludes sale items and gift cards, and the current terms run through December 31, 2026.

Veterans: Yes.

Discount: 10 percent off Ariat.com orders
Where: Online, In store
How to verify: SheerID, from your Ariat Insider account page
Checked on: October 2, 2026Against Ariat's own page (opens in a new tab)

Go to Ariat's military discount page (opens in a new tab)

Who qualifies

Active duty, Reserve, veteran and retired members of any U.S. military branch qualify. Ariat says the member's discount covers orders for you and your family, but it does not name spouses, the National Guard or surviving family as eligible groups.

VeteransYesAriat names veteran members of any branch of the U.S. military.
Active dutyYes
National Guard and ReserveLimitedAriat names Reserve members. The National Guard is not named separately.
RetireesYes

Not stated by Ariat: veterans rated 100 percent disabled, spouse of active duty, spouse of a veteran, surviving spouse, Gold Star family, dependents and caregivers.

Proof and verification

Ariat checks military status through SheerID, from your Ariat Insider account page.

Accepted proof: Ariat says some checks need extra documents but does not list them. SheerID asks for a government-issued document showing your name, branch, current affiliation and, if it applies, your discharge date. If your last name has changed, Ariat asks for a government-issued document with your current last name along with your other document.
How long it takes: Ariat's FAQ says you will get an email in less than 20 minutes if you are not verified instantly. Its terms say verification may take a few hours.
At the register: Ariat says it honors the discount in its brand stores but does not say what to show at the register.
Without a smartphone: Create or sign in to your Ariat Insider account and verify through SheerID on a computer.
Recently separated: Ariat names veterans. If SheerID asks for a document, it must show your name, branch and discharge date.
Privacy: Ariat says it uses your information only to confirm eligibility and does not sell it. SheerID says uploaded documents are deleted and you may cover unrelated sensitive details. Never send service documents to Claim Raven.
Verifying again: Ariat does not say. The current terms end December 31, 2026.

See every way to prove you are a veteran

Based on sources 1, 3 and 4.

Where it works

Online10 percentAvailableLog in to your Ariat Insider account. US orders only.
In store10 percentAvailableAriat says it honors the discount in Ariat brand stores. Its answer does not name outlets separately.

What is excluded and the limits

Sale items and gift cards.
Prior purchases. Items bought with the discount are not eligible for later price adjustments.
Orders outside the United States.
Ariat says other exclusions apply but does not list them. Not confirmed by Ariat.

Code rules: Ariat's terms say the discount applies to your order automatically once you are verified and logged in. Its help page calls it a discount code. The current terms run from January 1 to December 31, 2026.

The cheapest way to buy Ariat as a veteran

The military discount is not always the lowest price. Compare it with these before you buy.

The military discount does not apply to sale items, so a markdown deeper than 10 percent beats it on the same original price. It also does not combine with other codes, so pick whichever saves more on a full-price item.

The discount cannot be combined with any other offer, coupon code or sale items. Ariat allows one promo code per order.

Exchange availability has not been checked.

No dated seasonal military offer was confirmed in the checked sources. The current terms run through December 31, 2026.

How Ariat compares

Military discounts at similar brands, from our checked data.

Compare similar brands
Brand	Rate	Cap	Veterans	Verifier	Spouse of a veteran	Where
Ariat	10 percent off Ariat.com orders	No cap confirmed	Yes	SheerID, from your Ariat Insider account page	Not stated by Ariat	Online, In store
Adidas	The program page advertises 30 percent; confirm the rate for where you shop	No cap confirmed	Yes	ID.me, using the adidas link for where you shop	Limited	Online, In store, Outlet
ASICS	Up to 25 percent on full-price footwear and up to 30 percent on full-price apparel	Five full-price products per order; at most two discounted purchases per month.	Yes	SheerID through OneASICS	Not stated by ASICS	Online, In store
Boot Barn	10 percent off full-price styles	No cap confirmed	Yes	ID.me online in the cart; identification in store	Not stated by Boot Barn	Online, In store
Columbia Sportswear	10 percent	No cap confirmed	Yes	ID.me, from the Apply Promo Code or ID.me Discount drawer in the columbia.com bag	Yes	Online, In store

If the discount does not work

The discount did not appear

You must be logged in to your Ariat Insider account to see it. Once you are verified, it applies to your order automatically.

Verification is pending

Ariat says you will get an email in less than 20 minutes if you were not verified instantly. Its terms say it may take a few hours.

A sale item did not get 10 percent

The military discount cannot be combined with sale items, other offers or coupon codes.

Your name does not match your document

Enter your first and last name exactly as they appear on your document. If your last name changed, also upload a government-issued document with your current last name.

A VA benefit that may be worth more

VA clothing allowance

VA may pay $1,053.19 when a device or prescribed skin medicine for a service-connected disability damages clothing. First-time claims and changes to devices or medicines require an application by August 1. Approved recurring awards do not require another annual application when the relevant devices and medicines have not changed.

Apply with VA's online clothing allowance application, or use paper Form 10-8678a (June 2026) and the Claims Intake Center instructions on VA's prosthetics page.

The August 1, 2026 deadline has passed. Follow VA's instructions for the benefit year you are claiming.

As of December 1, 2025 · Checked on September 27, 2026 · Source 1 (opens in a new tab) · Source 2 (opens in a new tab)

Read about eligibility and next steps

SheerID military verification

SheerID proof requirements depend on the retailer. Nike asks for government proof with name, branch and service status, while The North Face lists documents such as DD-214, VA ID and a license with a veteran mark. Use the retailer's verification link and instructions.

Nike and Foot Locker describe document checks of up to 20 minutes. Do not assume that timing applies to every retailer.

Checked on September 27, 2026 · Source 1 (opens in a new tab) · Source 2 (opens in a new tab)

Changes to this discount

October 2, 2026: First checked October 2, 2026

Questions about the Ariat military discount

Does Ariat have a military discount?

Yes. Ariat gives 10 percent off Ariat.com orders, and in Ariat brand stores, after SheerID verification through an Ariat Insider account.

Do veterans qualify at Ariat?

Yes. Ariat's terms name active duty, Reserve, veteran and retired members of any branch of the U.S. military.

Can I use the Ariat military discount in a store?

Yes. Ariat says it honors the discount in Ariat brand stores.

Does the discount work on sale items?

No. It cannot be combined with sale items, other offers or coupon codes.

Does Ariat ship to APO or FPO addresses?

Yes. Ariat ships to APO and FPO addresses but not to U.S. territories or other countries.

Sources

Ariat military discount page and terms (opens in a new tab). Retrieved October 2, 2026.
Ariat Help Center: Promotions and Discounts (opens in a new tab). Retrieved October 2, 2026.
Ariat Insider program page (opens in a new tab). Retrieved October 2, 2026.
SheerID military FAQ (opens in a new tab). Retrieved October 2, 2026.

Checked on October 2, 2026.