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New Balance military and veteran discount

New Balance gives veterans, retirees, active duty, spouses and dependents 15 percent off eligible full-price items at newbalance.com after ID.me verification. You get one single-use code every 30 days, and sale items and many popular lines, including the 990 and 1080, are excluded.

Veterans: Yes.1

Discount
15 percent on eligible full-price items
Where
Online
How to verify
ID.me
Checked on
Against New Balance's own page

Go to New Balance's military discount page

Who qualifies

Veterans, retirees, active duty, spouses and dependents all qualify. New Balance does not mention the Guard, Reserve or surviving spouses.

  • VeteransYes1
  • Active dutyYes1
  • RetireesYes1
  • Spouse of active dutyYes1
  • Spouse of a veteranYes1
  • DependentsYes1

Not stated by New Balance: National Guard and Reserve, veterans rated 100 percent disabled, surviving spouse, Gold Star family and caregivers.1

Proof and verification

New Balance checks military status through ID.me.

Accepted proof
ID.me lists DD214, NGB22 and veteran-marked state ID.DD214: your discharge papers from active duty. NGB22: your National Guard separation record.
How long it takes
New Balance gives no review estimate.
At the register
Online code only.
Without a smartphone
Verify from a computer browser.
Recently separated
ID.me offers a document route for veterans.
Privacy
Marketing communications require separate opt-in.
Verifying again
Return to verification for a new eligible code after 30 days.

See every way to prove you are a veteran

Based on sources 1 and 3.

Where it works

The code works only at newbalance.com, not in stores.

  • Online15 percentAvailable1
  • In storeOnline offer onlyNot available1This code is restricted to newbalance.com.

What is excluded and the limits

  • Sale merchandise.1
  • Many running lines, including 860, 880, 1080, REBEL and SC ELITE.2
  • Lifestyle styles including 990, 991, 992, 993 and 9060; gift cards also excluded.2
Code rules
One single-use code per customer every 30 days.

The cheapest way to buy New Balance as a veteran

The military discount is not always the lowest price. Compare it with these before you buy.

A public markdown larger than 15 percent beats this rate at the same starting price. Check the model number first: full price alone does not establish eligibility.

Cannot combine with other offers.

Exchange availability has not been checked.

The exclusion list can change; no holiday exception was confirmed.

How New Balance compares

Military discounts at similar brands, from our checked data.

Compare similar brands
BrandRateCapVeteransVerifierSpouse of a veteranWhere
New Balance15 percent on eligible full-price itemsNo cap confirmedYesID.meYesOnline
AdidasThe program page advertises 30 percent; confirm the rate for where you shopNo cap confirmedYesID.me, using the adidas link for where you shopLimitedOnline, In store, Outlet
ASICSUp to 25 percent on full-price footwear and up to 30 percent on full-price apparelFive full-price products per order; at most two discounted purchases per month.YesSheerID through OneASICSNot stated by ASICSOnline, In store
Foot Locker10 percentUp to $100 saved per verificationYesSheerID online; ID at the registerNot stated by Foot LockerOnline, In store
Lululemon15 percent on eligible personal purchasesNo cap confirmedYesSheerID linked to your lululemon accountNoOnline, App, In store

If the discount does not work

Fresh code fails

Check the specific style against the exclusion list.2

Need a second code

The interval is 30 days, not a calendar-month reset.1

Already redeemed code

Each code only works once.1

A VA benefit that may be worth more

VA clothing allowance

VA may pay $1,053.19 when a device or prescribed skin medicine for a service-connected disability damages clothing. First-time claims and changes to devices or medicines require an application by August 1. Approved recurring awards do not require another annual application when the relevant devices and medicines have not changed.

Apply with VA's online clothing allowance application, or use paper Form 10-8678a (June 2026) and the Claims Intake Center instructions on VA's prosthetics page.

The August 1, 2026 deadline has passed. Follow VA's instructions for the benefit year you are claiming.

As of December 1, 2025 · Checked on · Source 1 · Source 2

Read about eligibility and next steps

Changes to this discount

First checked September 27, 2026

Questions about the New Balance military discount

Are veterans included?

Yes. The FAQ also names retirees, spouses and dependents.1

Does it cover 1080 shoes?

The current running exclusion list includes 1080.2

Can I use it in a store?

This offer is limited to the website.1

Sources

  1. New Balance community discount. Retrieved .
  2. New Balance excluded styles. Retrieved .
  3. ID.me military documents. Retrieved .

Checked on . Reviewed by Landon.

Related discounts

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Claim Raven is not affiliated with or endorsed by VA, the Department of Defense, any military branch, or the brands on this page. Discounts change often; the brand's own terms apply.