Subaru military and veteran discount

Subaru gives $500 off the negotiated price of a new Subaru to active duty, reserves, all retirees and veterans within 24 months of separation, and it stacks with zone and regional cash. You must verify through ID.me and get a VIP authorization form before you contact a retailer, and each form lasts 45 days.

Veterans: Limited.

Within 24 months of separation.

Discount: $500 off the negotiated price of a new Subaru, purchase or leaseTwo vehicle purchases or leases per calendar year under the VIP Program
Where: Online, At dealers
How to verify: ID.me, then a Subaru VIP authorization form
Checked on: October 1, 2026Against Subaru's own page (opens in a new tab)

Go to Subaru's military discount page (opens in a new tab)

Who qualifies

Active duty, reserves, all military retirees and veterans within 24 months of separation qualify, and the form can go to a spouse or domestic partner in the same household. Subaru does not mention the National Guard, surviving spouses, Gold Star families or caregivers, and the offer does not extend to children or parents.

VeteransLimitedWithin 24 months of separation.
Active dutyYes
National Guard and ReserveLimitedSubaru names reserves. It does not name the National Guard separately.
RetireesYesAll military retirees.
Spouse of active dutyLimitedThe authorization form can go to the eligible member's spouse or domestic partner in the same household, with address verification.
Spouse of a veteranLimitedThe authorization form can go to the eligible member's spouse or domestic partner in the same household, with address verification.
DependentsNoThe form does not extend to parents, siblings, children or other relatives.

Not stated by Subaru: veterans rated 100 percent disabled, surviving spouse, Gold Star family and caregivers.

Proof and verification

Subaru checks military status through ID.me, then a Subaru VIP authorization form.

Accepted proof: Subaru does not list documents. ID.me's help page names the DD214, VIC, VHIC, NGB 22, VA eligibility letters and a state license with a veteran mark for veterans.DD214: your discharge papers from active duty. NGB22: your National Guard separation record. VHIC: the VA health ID card. VIC: the VA's Veteran ID Card.
How long it takes: Subaru does not state a review time. The authorization form is sent after your eligibility is verified.
At the register: Subaru says ID.me verification is mandatory, and the retailer needs the VIP authorization form.
Without a smartphone: Subaru offers no route outside ID.me. For program help, email vipprogram@subaru.com.
Recently separated: You have 24 months from separation. If ID.me does not show your eligibility, Subaru says to work with ID.me until your account reflects it.
Privacy: Spouses and domestic partners go through address verification. ID.me may ask you to upload a document.
Verifying again: Each authorization form lasts 45 days. Email the VIP team with your authorization number to renew it.

See every way to prove you are a veteran

Based on sources 1, 2 and 3.

Where it works

You verify and request the authorization form online, and only a participating retailer can apply the $500.

OnlineVerify and request the formAvailableVerify with ID.me on Subaru's VIP site. Subaru then sends the authorization form to you and to the retailer.
At dealers$500 off the negotiated priceAvailablePresent the active form to the participating retailer before you start negotiating.

What is excluded and the limits

Used vehicles, retailer demos and SSLP vehicles are excluded. Vehicles must never have been titled or reported sold and generally have under 500 miles.
Does not apply to a sale made before you received the approved form, or to a deal already being negotiated without one.
Cannot be combined with another Subaru VIP program offer. One VIP offer per vehicle.
For vehicles bought or leased for personal use.

Code rules: Each VIP Retailer Visit Authorization form expires 45 days after it is issued and names one retailer. Email the VIP team to renew it or move it to another retailer.

The cheapest way to buy Subaru as a veteran

The military discount is not always the lowest price. Compare it with these before you buy.

Get the authorization form before you contact a retailer, since Subaru will not apply VIP pricing to a deal you started without it. Then compare the negotiated price minus the $500 and any zone cash against other quotes on the same model and trim.

Subaru says the $500 combines with retailer or customer incentives and with current zone or regional cash, but not with another VIP program offer.

Exchange availability was not confirmed. Do not assume the same vehicle or offer is available there.

No dated holiday offer is posted. Subaru says the offer is subject to change.

How Subaru compares

Military discounts at similar brands, from our checked data.

Compare similar brands
Brand	Rate	Cap	Veterans	Verifier	Spouse of a veteran	Where
Subaru	$500 off the negotiated price of a new Subaru, purchase or lease	Two vehicle purchases or leases per calendar year under the VIP Program	Limited: Within 24 months of separation	ID.me, then a Subaru VIP authorization form	Limited	Online, At dealers
Discount Tire	5 percent off tire and wheel products, after other discounts and before tax	No cap confirmed	Yes	ID.me	Not stated by Discount Tire	Online
GM (Chevrolet, Buick, GMC, Cadillac)	Amount varies by vehicle and is not posted for most models; GM lists $1,000 on the 2025 Cadillac XT4 and XT6	Two eligible new vehicle purchases or leases per calendar year	Yes	ID.me, then a GM authorization number	Limited	Online, At dealers
Hyundai	$500 bonus toward the purchase or lease of a new Hyundai	No cap confirmed	Yes	ID.me, then the dealer	Yes	Online, At dealers
AutoZone	10 percent off in-store purchases	No cap confirmed	Limited: AutoZone names active and retired members and asks for proof of veteran status	In-store check by AutoZone staff	Not stated by AutoZone	In store

If the discount does not work

Your authorization form expired

Forms expire 45 days after they are issued. Email your renewal request and VIP Authorization Number to vipprogram@subaru.com.

You want to switch retailers

Subaru issues one form at a time. Show your active form at other retailers, or email the VIP team to reissue it before you finalize the deal.

You started negotiating before getting the form

Subaru will not apply VIP pricing to a deal started without an approved form. Get the form first, then contact the retailer.

ID.me will not confirm your service

ID.me verification is mandatory. Subaru sends account and verification questions to ID.me support.

A VA benefit that may be worth more

VA automobile allowance

The automobile allowance can pay up to $27,908.90 toward a qualifying specially equipped vehicle. VA pays the seller directly. Specific service-connected disability requirements apply; a rating alone does not establish eligibility.

Check VA eligibility before agreeing to a vehicle purchase.

As of October 1, 2026 · Checked on October 1, 2026 · Source 1 (opens in a new tab)

Read about eligibility and next steps

Changes to this discount

October 1, 2026: First checked October 1, 2026

Questions about the Subaru military discount

Do veterans qualify for the Subaru military discount?

Yes, within 24 months of separation. All military retirees qualify with no stated time limit.

How much is the Subaru military discount?

$500 off the negotiated price of a new Subaru, plus any current zone or regional cash.

Can my spouse use the Subaru VIP Military Program?

Yes. The form can go to a spouse or domestic partner in the same household, with address verification. It does not extend to children, parents or siblings.

How many cars can I buy with the Subaru military discount?

Two purchases or leases per calendar year under the VIP Program.

Does the Subaru VIP authorization form expire?

Yes, 45 days after it is issued. Email the VIP team with your authorization number to renew it.

Sources

Subaru VIP Military Program page (opens in a new tab). Retrieved October 1, 2026.
Subaru VIP Military Program sign-up page and VIP FAQ (opens in a new tab). Retrieved October 1, 2026.
ID.me military documents (opens in a new tab). Retrieved October 1, 2026.

Checked on October 1, 2026.