Discounts veterans actually qualify for
These brands include veterans in their military discount, checked against each brand's own page. Brands that limit veterans to a time after separation are marked.
Seasonal
Academy Sports
Academy runs a seasonal 10 percent military discount; it is not running as of September 27, 2026.
Veterans qualify
Adidas
Adidas includes veterans in its ID.me discount program, with separate online and store codes.
Veterans qualify
Apple
Apple lists 10 percent savings for veterans through its military online store.
Veterans qualify
ASICS
Veterans qualify through OneASICS and SheerID. The approved community rate appears in the account.
Veterans qualify
Dell
Veterans can receive extra savings on eligible Dell.com purchases after SheerID approval.
Veterans qualify
Discount Tire
Discount Tire gives verified veterans 5 percent off eligible tire and wheel products online.
Veterans qualify
Enterprise Rent-A-Car
Enterprise names veterans for discounted leisure rentals. Government business travel has different rates and age rules.
Veterans qualify
Foot Locker
Foot Locker includes veterans in its 10 percent offer, with verification limits.
Veterans qualify
Lowe's
Lowe's gives verified veterans 10 percent off eligible full-price items.
Veterans qualify
Lululemon
Veterans can receive 15 percent off their own lululemon purchases after SheerID verification.
Veterans qualify
New Balance
Veterans qualify for 15 percent online, but many current shoe lines are excluded.
Veterans qualify
NFL Sunday Ticket
Veterans can verify for the 2026 NFL Sunday Ticket Heroes Service Plan through YouTube Primetime Channels.
Veterans qualify
Nike
Veterans can save 10 percent after verification.
Veterans qualify
Oakley
Veterans qualify for free Standard Issue membership and member pricing.
Veterans qualify
Peacock
Verified veterans can get a reduced Peacock Premium monthly rate for twelve months.
Veterans qualify
Sam's Club
Veterans qualify for a membership offer through the military enrollment link, with a stated renewal reward.
Veterans qualify
Samsung
Veterans can access Samsung’s verified shopping program, with savings that depend on the product.
Veterans qualify
T-Mobile
Veterans can use designated military plans after account-holder verification.
Seasonal
Target
Veterans qualify for campaign-based shopping offers and a separate paid Circle 360 membership reduction.
Veterans qualify
The North Face
The North Face includes veterans in its 10 percent military offer.
Veterans qualify
Tractor Supply
Veterans qualify for Hometown Heroes through Neighbor’s Club, with quarterly coupons and named holiday offers.
Veterans qualify
Under Armour
Veterans qualify, with a smaller rate at Factory House outlets.
Veterans qualify
Verizon
Verizon includes veterans in discounts that depend on the mobile plan and line count.
Veterans qualify
YETI
Veterans can buy selected YETI gear at reduced prices after verification.
Veterans: limitedRetired or otherwise eligible service members qualify
Disney parks
Disney World military tickets cover specified serving and retired groups, not every veteran.
Veterans: limitedWithin 24 months of separation
Ford and Lincoln
Ford military cash rewards depend on service status, ZIP code and the vehicle.
Veterans: limitedRetired or 100 percent disabled veterans qualify
Universal Studios
Universal Orlando’s military ticket program includes retirees and 100 percent disabled veterans.